Day two

The jet lag was real. Being on the other side of the world with a completely different time zone meant no sleep. Honestly, I didn’t care much about sleep since they have siesta in Italy. Everything closes and taxis even take a break. Talk about culture shock. Whenever we did have time to eat or take a breather it coincided with the siesta. Bummer.

I started the day off with a fresh americano and I was ready to hit the streets. I requested an Uber and to my surprise, I got picked up by another well dressed and very handsome Italian driver in a fancy Mercedes SUV. At this point, I was definitely head over heels. What’s not to love about Italy?

We decided to head to Duomo the Milano, Milan’s very famous cathedral and architectural landmark which took almost 600 years to be completed, and Piazza Duomo. We had an appointment to visit one of the vendors later during the day on “Via Gesu,” the Rodeo Drive of Milan, so we had to make the most out of our time. The streets were overflowing with fashionistas and trendy fashion boutiques. Trust me when I tell you fashion is part of the culture in Milan. People live and breathe fashion. Everyone was so nice, fit, happy and not to mention well dressed. After interviewing several individuals I found out why, but we’ll get to that later.

Back to the Duomo of Milano, a huge cathedral right in the middle of fashion square taken straight out of a fairy tale. I was completely in love with what I saw. People sipping on espressos, aperols, and walking around in the crisp daylight enjoying life. You could see numerous famous bloggers taking photos in literally every corner. Well, of course! It was Fashion Week in Milan. Why wouldn’t Ricky Thompson, Ayaxxamiya (the twins) and Brittany Xavier all be making tik toks at the most epic Instagramable site worthy fashion utopia? To be honest, I didn’t even recognize any of the bloggers I saw taking photos all over Italy. Luckily I had Marilyn to fill me in. You would think I follow all of the bloggers, right? Well, I don’t.

For fun, I fed the pigeons kettle corn. They felt like hard little hands on my soft skin. I laughed and smiled as I was so present at that moment, a memorable candid moment that I will always remember.

As we entered Piazza Duomo, I felt like I was walking into heaven. Fashion heaven that is. Everything was golden under the warm sun light, so surreal. It almost looked like a church. An elegant, celestial church that is home to every European designer that has walked on this earth. Louis Vuitton, Prada, Versace, you name it. We walked inside and made our way to “Via Gesu”. Yes, “Gesu” is part of my name which means Jesus in Italian. My name is the feminine version of Jesus. My staff actually calls me “Gesu” as a nickname. Ironically, in Milan, there is a well-recognized street called “Via Gesu” and it is home to the most high-end stores in Milan. Kind of a strange coincidence yet an interesting and precise comparison.

We get there and make it to Marina Forsetti. Now, Marina is a brand that I picked up from my previous blog at the Dallas Market. Do the Italian headbands that sold out in one day ring a bell? Well, here I was at the showroom. The only store where I could see them all in person. We walked in and all-around admiring beautiful headpieces with quite a resemblance to the headbands from the Dolce and Gabanna show. I was amazed by the fashion jewelry, large costume pieces, hairpins, unique and gorgeous one of kind pieces that were on display.

Pulling, picking and trying on piece by piece, I decided to get everything I liked and just take it with me to bring back to the store ASAP. Who knows when I’ll be back?

We hopped into an Uber and off we went to visit another showroom. Gosh, what is it with the handsome Uber drivers and fancy luxury cars? I am not complaining. On the contrary, I am enjoying it. Please, keep them coming! The designer we were visiting we had previously met at Mipel market the day before. Her studio was full of rooms and rooms of beads and wires, gold and silver, among other tools. Boxes on top of boxes and drawers full of beads and glass, some dating all the way back to the 1900s. Others, from several parts around the world. Indeed, it was a collection of time and culture. She was a multi-generational jewelry maker dating back to her grandmother. She said her grandmother was a genius who specialized her skill in artisan and ancient jewelry, which she later continued. She even creates special custom made pieces for other European designers such as Dolce and Gabanna. We looked at everything and to a point, it felt a bit overwhelming. I was just so amazed at how long it takes to construct some of the pieces we admired. Sometimes, it may even take up to several months just to make one piece. The level of detailing is so impeccable that it takes so much time, dedication and energy. Sometimes when we see an item and think it is overpriced or expensive, we don’t often realize the level of work and effort that actually goes into creating each piece. We are so accustomed to everything being fast and easily accessible that we tend to forget that, luckily, there are still things that are made with such love and care that take time to produce. I will never look at one of a kind jewelry the same way again. Think of all the royalty that wore custom-made fabulous jewelry. Imagine how long that took to design and create. I am not a designer, so I began to feel flustered and pressured. I didn’t know what I wanted, less to pick, choose and design. I had anxiety. The jewelry was amazing, but the process of buying custom-made jewelry was nuts. “Marilyn we have to go, Get us a hot uber and we are out.” The thought of it all was just too much. We hopped into our Uber and went straight to dinner.

By this time it was now 7:00pm. Siesta is over and everyone comes out of the woodworks by 8:00 PM. We arrive to the pizzeria at 7:00 PM and it is dead. Crickets, not even a sound. To my luck, even the waiters are gorgeous. I am starting to think it’s a qualification to be Milanese; Must be beautiful to live in Milan. Just kidding, but I’m not. At 8:00 pm a flood of people swarmed the place. I was so intrigued. I ordered the BEST pizza I have ever tasted to this day, Sardinian pizza, that’s where my family is from. Made with artichoke cream, sun-dried tomato, pesto, and fresh parmesan cheese. Mmm bellissimo! The day is finally over. Time to sleep but I can’t sleep. I’m too happy to sleep… Day 3..

- Logo purple

From NYC to Malpensa, we boarded a 10-hour flight that would forever change my life. Europe, I was so ready for you. To my surprise, Italy and Rome are the only cities in Italy that allow Uber with the exclusive use of Uber X. This probably explains why every time I requested a ride, a gorgeous fine-looking man would pick me up. Think George Clooney meets Alessio Boni, fully dressed in 90’s style driving Italian Luxury wheels. Oh ragazzo, was I in for a treat!

Sleepless and exhausted, Marilyn and I went straight from the airport to our little picturesque Airbnb apartment situated right in the heart of the Milan Fashion District. Funny story; the apartment was on the sixth floor with no elevator. Just six flights of stairs. Now, can you picture me carrying up 14 days’ worth of outfits? And let me tell you, I do not pack light. I was so eager and ready to dive into my European adventure that I may just have lost a bit of my glamour. I quickly changed and got ready. No makeup. No glam. Just me, myself, a pair of sneakers and my longing desire to explore.

I could not contain the amount of excitement and adrenaline in my body. There was absolutely no time to waste. We had 7 days to work and I wanted to make sure we made the best out of them.

Absolutely everything I saw and everything I experienced was bigger and more beautiful than I could have ever imagined. I was amazed by all the buildings that surrounded me. The architecture was quintessential - ancient yet very elegant. There were many trees with no leaves and fern absolutely everywhere. The weather was perfect to say the least. Crisp and cool. Not humid, not hot. It was 8:00 AM and nothing was open for business. I was ready to indulge in an Italian breakfast but I would have to wait as I came to learn that all businesses open at 10:00 AM. Scusa?

2 hours later and a hole in my stomach, I walked into a small café and put my amateur Italian skills to the test! I desperately needed my daily dose of caffeine so I tried to order a regular coffee. “Un café per favore,” I said to the old gentleman behind the counter. I guess he did not understand me as he responded with a fairly puzzled look and said “Que cosa”?? An espresso?” I said no. I actually hate espresso. I wanted a regular coffee. “Americano?” he asked. Si, Si. I responded. My first interaction with a local and even with a language barrier the whole experience was total bliss.

Hands down, this was the best mini americano I have ever had in my entire life. I am not even joking. I will never forget the rich taste of Italian coffee in my tastebuds. No need for cream, less for sugar. It was perfect just as is. 1 Euro and a couple of minutes later we were ready to go. Off to the first market!

Design and Style Out of This World We got picked up in a black Mercedes by Manuel, another hot Uber driver. I was totally digging this. Mipel was the first market we went to. Words can not fully describe this experience. I was completely speechless. The market was the size of Disneyland, only better. Now, Milan is part of the “Big Five” in the fashion industry, meaning it is one of the top 5 most influential capitals of the fashion industry. In an instant, you see all sorts of people walking effortlessly chic without even trying. It seemed like it was a requisite to go around life looking chic and dressing fabulously from head to toes. Later, I came to find this was the “Milanese” way of life, and I was fitting right in.

Imagine this, different generations of designers, sewers, sketching artists, pattern-makers, and artists, who were far advanced in the skill. It completely blew my mind. All in an outdoor venue where you had to go within each specific section to discover something new, just like Disneyland. There were hundreds of booths. So many I just didn’t know where to begin. I could feel the adrenaline rushing through my veins and the Americano starting to kick in. First stop, shoes!

The thing that strikes me the most about shoes, is that they are so far ahead in style. Almost futuristic. So much different than everything we see from designers in the US. The designs are original and innovative. Not to mention the lower prices, MAMMA MIA! Every shoe designer I met, every shoe I touched, every piece I tried on, I was completely fascinated by the innovative and different style I was experiencing. Nothing like American fashion I will tell you that. I was so lost in the midst of so many options from men’s and women’s, to the people and the vendors. I was loving every single second of it. As I walked down aisle per aisle, I questioned myself, why had no one been brave enough to travel outside the country and bring back a world full of treasures and unique merchandise. For sure, there was a missing piece from Italy to the US. Was this my calling?

As we explored Micam and other markets, I fell in love with skull Swarovski umbrellas, unique high-quality leather mini handbags, cowhide leather handbags, silk scarves, men’s jewelry, and women’s fashion jewelry. In other words, I loved it all. I felt an overwhelming sensation where I almost couldn’t breathe. It was all so overwhelming but in a good way. So much excitement for one day. How could this even be real?

Unfortunately, as we explored the Micam market, the jewelry vendors were beginning to pack up. It was their last day. I began to feel anxiety as I should have seen all of the jewelry before anything else. How could this slip by me? Had I known, I wish I would have started there instead of the other places. There was just so much to see and so little time. I took a moment to meditate. “Gesuina”, I said to myself. “It is only the first day - chill out! It’s not even the “White Show” and the impulsiveness of your Sagittarius is starting to come out. Pace yourself.”

Ok. Time for a new game plan. I would need to go through as many aisles as I possibly could and exchange cards with all of the vendors. After all, I still had 7 days to make appointments or touch base with them. I still had time to make it work. I was going to make this work.

I was physically exhausted from a 10-hour flight with absolutely no sleep and I had immediately jumped into the game. This was the opportunity of a lifetime, I simply could not let time pass me by. I had to bring my A-game. Mind over matter, Let’s go!

Day 2… to be continued!

- Logo purple

Living The World of Fashion Buying In The Fashion Markets

As you may already know, I possess a deep passion for fashion buying. I consider it more than a hobby. I see it as an opportunity to innovate and bring something different to El Paso and my beloved clients. Fashion Markets are huge trade shows that showcase emerging trends and styles of upcoming spring/fall collections each season. The U.S Fashion Market is hosted annually in notorious cities like Atlanta, Las Vegas, New York, and Dallas. I usually attend the markets in NYC, which is part of the “Big Five” fashion capitals in the world, and the Fashion Market in Dallas, as it allows me to be back in El Paso by the end of the day. The world of fashion buying is a world of its own. It’s exciting, inspiring and exhilarating, to say the least. For the past 11 years, I have attended the U.S Fashion Markets for just about every season. This year, however, my heart felt the need to try something different. So we spiced things up.

A Not So Merry Christmas

Every year around the holiday season, things usually move at a faster pace up as clients are actively shopping for glam party outfits and searching for unique gifts for their loved ones. To my surprise and disappointment, the Holiday Season of 2019 was quite different. Silence and solitude filled the walls of GAL. We were experiencing something we had luckily never experienced before, a major decrease in sales and traffic in what was supposed to be our busiest season yet.

If you know me, I could not sit still and let this go by. So I took charge, dug in, and decided it was time for a change. Little did I know that change would mean having to go overseas.

Fashion Market Take 1

Upon one of my trips to the Dallas Market, I was lucky enough to meet an interesting, powerful woman who would change my life forever. This woman had a unique showroom inhabited by amazing international brands and products. From jaw-dropping handbags made in Brazil and Italian headbands, to one of a kind jewelry made in Venezuela, you name it. This woman had it all. Every single piece I touched, every single piece I loved. (TIP: Whenever you come across a one of a kind piece that you won’t find anywhere else, make it yours. It is one of those things that you fall in love with and it eventually transcends into your life and your story.) This is also how I select pieces for GAL. I buy one of a kind pieces that make my heart skip a beat. Also, you won’t find them anywhere else ;)

As I shared my fashion obsessions and life values with this woman, she in return shared her story and her years of experience as a showroom owner specializing in unique and exclusive international brands. In addition, I ended up purchasing exclusive items from every single line in her showroom! And for the first time in a long time, I felt excited. A feeling that I had been missing without knowing.

The unique products I purchased from her completely sold out in less than two weeks. I was humbled by the amazing response the international products were receiving. My clients seem to love and responded well to the exclusivity and uniqueness of the products. And let me tell you, they were not something you could easily find online, which made them a total hit!

We chatted for hours. Among her valuable advice was to attend the “ White Show,” the one of a kind Milan Market, to explore and discover a new world in the fashion industry. To be completely honest, I don’t know why I had not thought about buying products abroad before. I guess I figured the only “way” was to buy from US vendors . However, this woman inspired me and opened a door with many new roads. I did my research, took a leap of faith, and before you knew it I was on a plane along with my assistant, Marilyn, to Milan for an unforgettable European Fashion Week! An adventure I will for sure never forget.

Last New York Fashion Week

Before traveling across the globe, I made a pit stop in NYC for Fashion Week. As usual, I made appointments with all the vendors I have closely worked with for the past five years. However, this time it was very different. I didn’t feel the thrill and excitement when exposed to the new merchandise as I usually do. I did not know why. What I did know for sure is that whatever I was experiencing at that moment, did not match up to the vision I had for the future of GAL. I had to make a change.

I then decided to drop five of the top-selling brands. Why may you ask? Because when you own five tracksuits you have them all. When you have 4 blouses in different prints and colors from the same brand and style you have it all. Been there. Done that. Why keep selling what is working as a stylist who is constantly looking to evolve and offer the next big thing to my clients? We need to evolve to new trends and not keep offering the same items and styles year after year only because it sells. As a stylist, boutique owner, and fashion aficionado, it is my duty and responsibility to find the best, up and coming exclusive trends and styles. I may have lost myself in offering commercial items, and along with it, lost inspiration and motivation. I experienced buying what was selling versus buying what I loved. I missed out on taking risks and innovating without fear.

It’s hard to take a step back and realize that you need change. My heart was screaming for me to stop and take a bold risk. “ Drop the lines and trust yourself,” I repeatedly told myself while holding on to a bit of doubt. I was not confident that I was taking a step forward in the right direction, but instead a few steps back. I had to believe and trust myself. Then I realized, if we can easily buy these items online, why do I even want to carry them? Why would I be like everyone else? What is it that makes GAL Fashion unique and makes it stand out from the crowd?

So I dropped the lines. I had awkward conversations with my vendors and decided it was time for a new era for GAL Fashion. There it was. The end of something great, and the beginning of a new era.

Next stop, Milan, Italy.

- Logo purple

That’s right, friends. We are now on the hunt to expand our team of expert stylists as we hire qualified marketing and sales specialists. As we take great pride in our brand and culture, our team standards are high – but the rewards are sweet!

Still with me? Read on for what it takes to be considered to join the GAL Fashion team. The position will remain open until we find the right candidate(s), so please share this opportunity if you know someone fabulous who fits the bill.

Our next Marketing & Sales Expert possesses the following qualities:

  • A unique and keen fashion sense

  • A passion for fashion and the what it entails (craftsmanship, design, styling, etc.)

  • A positive attitude

  • Desire and willingness to learn

  • An outgoing personality

  • Creativity

  • Self-starter who takes initiative

  • Social media savvy

Full disclosure: When I started my journey in the fashion industry, I had zero experience or relevant education. I had desire, passion, and the willingness to learn. After I approached (and was initially rejected from) a high-end boutique, I gratefully accepted an unpaid internship that ultimately led to gainful employment, retail and buyer experience, and paved the way to opening my own business a few years later.

I’m looking to build a team with individuals who are equally as hungry, as passionate, and as dedicated to fashion, as I was and still am. This opportunity will begin with a weeklong unpaid working interview, and evolve from there, with compensation commensurate with experience, and there is always room for growth within the company.

Still interested? Fabulous. Email Gesuina@galfashion.com and let’s grow your career together!

- Logo purple

In October of last year, I came up with an idea to create an adult lounge where customers could enjoy a good time in an elegant and stylish space. A place where good music was a focus and guests could feel comfortable in an upscale atmosphere. Nothing really fit the bill in El Paso, but after much market research, I realized it was an undertaking I wasn’t prepared for — on my own. As luck would have it, things changed in January, and I was fortunate to connect with a great group of partners (including an existing restaurant owner!) to forge this new adventure.

We developed a pop-up restaurant and bar experience that services a high-end clientele, while maintaining a distinct flavor and edge, with curated music from greats like George Michael, Pet Shop Boys and even Spanish artists like Timbiriche.

My new partners let me know that I’d be considered a promoter — a term that was entirely new to me, so I turned to Google to figure out exactly what a promoter does, and what makes a great one. A great promoter, I came to discover, is a hard worker, a hustler, someone with their finger on the pulse of the city. Someone like Troy Gordon from @Troygordonnyc, a New York City-based real estate mogul and restaurant and club promoter.

On a whim, I reached out to him to see if he would serve as a mentor for me, and to my surprise and delight, he responded. Coincidentally, I was heading to Manhattan that weekend for Fall Market, so we made plans to meet. When he asked to meet at 12, I assumed he meant the afternoon — but I should have known — he meant 12 AM! Typically in El Paso, I’m asleep by 10 p.m., but this late night intrigued me so I eagerly accepted. We met at 1OAK, a New York City nightclub, and he immediately introduced me to a fellow fashionista from Canada who also owns a contemporary boutique. The entire evening was surreal, packed with beautiful people, beautiful places, good vibes and great music. Troy’s passion for people and nightlife was palpable, and I am happy to share same spark.

I explained to him my concept and asked him his advice on how I should execute, and his advice was succinct: “Trust me — do a brunch.”

I came back to El Paso so inspired and ready to unleash what I had learned. I called my partners and pitched a brunch, and now. Within that same week of my return, I implemented all I had learned on my trip and mobilized my friends to have a trial run. GAL clients were invited and shopped for brunch outfits, got dolled up, set the ambiance, queued up the DJ and opened the doors. The mood was set and I was in my element. To see our clients dressed to the nines, with the florals, fashion and food. My vision had come to life and I was ready for more. So goes the birth of the GAL Brunch. We hosted our recent event at local hotspot, Gusto. All of our readers and clients were invited, dressed to impress and ready for a good time. Where class and elegance met for a party in the city of El Paso.

Elia

Alex

Ambar

Sofia

Cristina

Marissa

- Logo purple