Hello! I’m Gesuina, a 25 year-old business owner, wife, and lover of all things fashion and beauty.

I began my journey in fashion six years ago, as an intern for a high-end women’s boutique in El Paso, Texas. Now, I’m proud owner and CEO of GAL Fashion, a high-end contemporary store based in El Paso. GAL features the most eclectic mix of known and emerging designers in the city, and brings a unique personal shopping service both in-store and to your home. Our team is made of professional stylists (some are even certified!), who are deeply passionate about customer relationships and fashion.

We carry brands like Versus by Versace, Equipment, Frame, RTA, Mason by Michelle Mason, Veronica Beard, IRO, among others. Gal Fashion is situated in the culturally-active shopping center, Shoppes on Mesa, adjacent to “Dry: A Blow Dry Bar”:http://www.dryelpaso.com/index.html. El Paso’s first blow dry boutique, and a business my husband and I opened in 2013.

There’s rarely a typical day in the fashion industry, but on this blog you’ll see my frenetic, but fun and fabulous, schedule in photos; I’m up early prepping for meetings, setting exclusive appointments, pulling designer clothing for clients, and working with them to create the perfect wardrobe or look for a special occasion, and a peek behind the curtain of owning my own business.

Like any good fashion lover, I consume a healthy diet of Women’s Wear Daily and Vogue.com, and am always on the look out for what’s next.

Only time will tell what’s next for us, but I’m excited to share my life and insights with you through this blog and hope you enjoy the adventure!

-Gesuina