Tres Club is an exciting new project we’re working on that is slated to launch in the next upcoming months. In a nutshell, Tres Club is a local personal shopping service that allows customers to fill out a brief, interactive questionnaire about their lifestyle, style and fit preference, then have a personal stylist (me!) cherry-pick a number of outfits for them, then deliver it to their door that same day. We’ve done a few test runs while we work on launching the website, and I could not be happier about the results.

The making of Tres Club has been a true learning experience. Much like starting my own business, the project launch has been full of fun of exciting risks. The best part about moving forward is that we’ve already experienced a 100% success rate with the clients that have received our personalized boxes brimming with custom outfits. I don’t expect every customer to keep every single item we send, as long as she feels special and is happy with the overall selection.

To prepare, I spent last weekend at a photoshoot that will feature the dozens of outfit options on Tres Club. My friend and talented photographer, Dav Anmed, shot 26 outfits I chose to represent the various clothing styles and personality types to choose from on the website. We decided on three main style types: Trendsetter, Bohemian, and Working Woman. A Trendsetter is the fashionista who sports the latest trends and styles, while a Bohemian client veers toward the flowier tops, fringe and boots. The Working Woman is just that — someone whose wardrobe is more tailored and professional, then all style types are then narrowed based on more specific looks and fits. From the data that we collect when clients click on the the images that best fit their preferences, I will be able to style a Tres Box and deliver it to their doorstep. How fun is that! After all, who wouldn’t say yes to a box of new merchandise and personalized outfits to choose from?

Tres Club will launch this summer, so check back soon. For now, here is a peek behind the velvet curtain to whet your fashion appetite!

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Few things say all-American like blue jeans and baseball, my inspiration for this effortless Summer outfit. Celebrate Memorial Day weekend in style, mixing sky-high wedges and distressed jeans, and a bright, structured handbag with an easy top. Toss your favorite lightweight sunscreen in your bag and you’re ready for any adventure the weekend brings!

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Summers in West Texas are infamous for their scorching heat, which don’t exactly make for the most stylish outfit options. Looking fresh and chic in super hot weather is a challenge, but I’ve learned that mixing and matching prints and textures, is the best way to achieve the effortlessly cool look that summer is all about.

In past seasons, easy dresses in bold prints have been the go-to for hot weather because of their soft material and light feel. Summer of 2015, however, is all about choosing a few key separates in complimentary colors to elevate your warm weather game and really give your wardrobe a second life.

I challenge you to stay clear of the romper, jumper and dress as a daily go-to, and instead get inventive with a few special separates.

A few of my favorites:

Crop tops and Twofers – Crop tops have been in style for a few seasons now and they’re here to stay. These crop tops are usually paired with high-waisted minis or shorts that make the style a friendly option for any body type.

High-Waisted Skirt — This skirt is the “it” item of the season, and the basis for your summer separates. A short mini can update your cropped pieces, plus mixing and matching colors and textures adds an unexpected but chic twist to your entire look.

In the photo above, I’m mixing a sheer check and silk crepe textured Voula crop top with a printed Risley skirt, both by Elizabeth and James. Elizabeth and James brings together two dynamic personalities into exquisite balance. Elizabeth’s uptown sophistication and feminine detail is paired with James’ laidback, downtown edge and masculine tailoring. Individually, each would be incomplete. Together, they are striking in perfection. Cheers to finding your own balance in style this summer!

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I’m so blessed to be able to work in the industry I love, and share my experiences on this blog each week. I often hear people comment on the fact that I have my own business and career at such a young age, but taking on responsibilities like mine seemed like the most natural path, especially since this work ethic was modeled to me since I was a child.

My mom, Gesuina Setzu, was a young, single parent who worked tirelessly at her job, school and at home. She has always instilled in me the importance of treating myself with care and rewarding my work with a bit of indulgence. In our case, my mom’s great style and taste for luxury groomed my passion for beauty and fashion. My mom celebrated her successes by treating us both. I looked forward to her business trips since she would often return with a fashionable gift that was new and exotic in my eyes.

My favorite childhood memories are my birthdays, since my mom always went out of her way to make a big deal out of my day. Whether she threw a big party, whisked us on a weekend trip, or treated my friends to a Girls’ Day, my mom has always had a knack for making me feel truly special. Now that I’m an adult, she still manages to amaze me on my birthday. For my 24th last year, she took me to LA for the American Music Awards. We shopped in Beverly Hills and she helped me choose my very first Chanel handbag.

Just 19 when she had me, my mother has always been beautiful and charismatic—qualities that I know will be with her forever. We grew up together in many ways, and our bond seems to me a blend of a mother-daughter and sister relationship because we are so close. I can call her at any time and know that she will talk to me with love, honesty and humor. I’m lucky to count her as my best friend, and wish my mom a very happy Mother’s Day.

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