Behind the Screens
Taking the Next Step in Retail
I loved reading all the great feedback online about the GAL stylists I introduced last week. I feel very fortunate to be able to start the store with a fantastic team, and thrilled to announce that GAL Fashion will be open for business on February 6, 2016!
Opening a business has been one of the hardest endeavors I have ever encountered in my life, but by far the most fulfilling. Along the way, I have learned so much and met so many great people. I sincerely believe God has placed so many people in my path in order to guide me through the purpose and plan for my life. From day one, I’ve be immersed in meetings, decisions and research, and have experienced nothing but growth along the way. The making of my dream business was not all rainbows and sunshine, it’s been a lot of hard work and responsibility, but I am extremely proud to have made it to opening day.
I’ve shared GAL’s mission statement and what sets us apart from other shops in El Paso, but I want to offer a more intimate look at what drives us, and how we will fulfill our mission locally and to the fashion community at large.
As a team, the GAL girls have been busy undergoing intense style training, from product knowledge to customer care and in-depth fashion bootcamp. This week, we launched our social media platforms led by stylist Morgan Maxwell. In fashion, retail is detail, and we’ve collaborated with a talented group of local young El Pasoans to bring our messaging to life. Morgan introduced me to 17 year old photographer, AB Gonzalez, who will be doing some photography for the store. He’s just 17 years old but brilliantly talented. I will be releasing teasers of the merchandise on Snapchat (Gal.Fashion), GALFASHION Instagram and https://www.facebook.com/galfashion/ very soon so please follow!
Another fabulous new team member is Sophia Lowenberg, an incredible 18 year old Coronado student with passion for fashion and drive! I am so excited to see so many young people in El Paso with talent and work ethic such as all the team from GAL Fashion. Full of self expression and positivity, they embrace new ideas and embody our vision.
In today’s world, tech savvy, creative young people are more resourceful than ever, and I am very excited about working with this generation of El Pasoans who are engaged in the community. Through plenty of brainstorming and trial and error, we’ve developed an extremely efficient and Eco-friendly retail system that utilizes technology in a fun and accessible way—plus we are rolling out a price matching feature that we will honor both locally and online.
Stay tuned for even more updates and news about GAL and our team, and please join us on Feb. 6 when we open to the public!