After years of retail, I’ve noticed that a common question I received is, “will you ever carry swimwear?” In the past, I have been hesitate to carry swimsuits at GAL, probably because of my own personal experience and fear over trying on bathing suits. Since I am in the business of helping others and making them feel confident and beautiful, I was happy to discover that confidence and finding the perfect swimsuit aren’t mutually exclusive.
It’s a no-brainer that the summertime is the ideal time to shop for a bathing suit, so I recently reached out to Kari Ruben from Sunsplash, a high-end swimwear store in San Diego, to ask about the do’s and don’ts of selling swimsuits.
Kari referred me to her #1 selling line, Bananna Moon, and after doing some digging, the brand referred me to their sister line, Livia.
I’m happy to announce that these two lines will be featured at GAL now through June 10. What I hadn’t realized before is that shopping for swimsuits is a lot more technical than shopping for regular clothing. There are certain tips and tricks to get the best outcome, and I’ve assembled the top five:
Shop in advance for your trip. You don’t want to go swimsuit shopping the day before you hit the beach, because out of desperation you will inevitably buy something your not happy with.
If you’re not comfortable enough to come out of the fitting room in your suit, chances are you’re not feeling confident, and if you’re going to a beach or a public place in your suit, you will feel even less confident. The winner is the one you will show off loud and proud outside of a fitting room.
Buy according to your body. If you are busty, stick to halters; if you are tummy conscious, buy a one-piece or high waisted bottom; if you are narrow in the bottom, try a print or a boy short; if you are hourglass you can wear anything!
Don’t be cheap with swimwear. Invest in a suit you can use for the next 3-5 years. Banana Moon is made with SPF, chlorine resistant and made in Monaco; suits retails $120-$180, but they boast all the features that can last you many activities, trips, and years.
Buy true to size. I admit I was freaked out purchasing a “size 40” in swimwear but its true, no one has the perfect body. The sizing in swimwear is based on centimeters and most separates are made to mix and match sizes and prints. It’s okay to buy two different sizes! Remember, it’s about the ultimate outcome of confidence and fierceness!
Join us on Thursday JUNE 8, from 4-7pm for our Swim party or come for a private fitting June 5-10 and email firstname.lastname@example.org for more info!